Spin Master & League of Legends

Written By Lyn Rafil

2022 - Audience Research - Content Strategy - Social Media

The Ask

Spin Master needed support learning more about the League of Legends audience to develop their relationship as a collectible merch partner for Riot Games and create authentic messaging for their social campaigns.

My Role

  • Led and performed the research sprint on League of Legends content and communities

  • Conducted new interviews to supplement internal client research

  • Identified key values and opportunities for the brand and its fans

  • Developed content messaging and audience targeting alongside our other creative strategists

  • Developed influencer personas to guide outreach and campaign direction

Impact

  • The foundation of the marketing strategy and social campaigns, leading to an 800% increase in sales for their figurine and cosplay line

Lyn Rafil
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