SoundCloud

2021 - Audience Research - Content Strategy

The Ask

After a few trial runs with gaming events, SoundCloud wanted to identify where else they can play at the intersection of gaming, music, and culture.

My Role

• Designed, led, and analyzed concurrent surveys with gaming audience and
  SoundCloud users

• Analyzed trends in gaming and music through social listening and desk research

• Identified messaging and content opportunities based on unique strengths

• Developed creative thought-starters with our other creative strategists

Impact

• Robust data and analysis of gaming and music behaviors, and strategic recommendations for content planning

• Thought starters for their product and marketing teams to iterate and experiment with.