Hey! I’m Lyn!

I’m a Strategist dedicated to helping people make the best decisions to get where they want to go. I’m passionate about helping brands connect with the right audience and empowering creatives to produce their best work.

I’ve worn many hats as a strategist and as a researcher. If you have a hat that needs wearing, I’d love to work with you.

Areas of Expertise

Audience Strategy

Insights & Research

Brand Messaging

Past work as Strategist with Twofivesix

  • Developed and wrote a series of ongoing trend reports for YouTube

  • Conducted audience research for Lululemon Athletica and Soundcloud

  • Assessed messaging and content opportunities for Spin Master, Charity:Water, and Intel

Personal work

I believe strongly in learning by doing. I’ve tackled creative work, project management, production, admin, and more — and that has helped me understand and communicate with others in those roles.

I believe in curiosity and compassion, and I believe in the profound power of completely nerding out with other people. To be engaging is to be engaged. I am always excited to learn about what gets other people excited and ready to listen to what needs to be heard.

POV

We are more than consumers, demographics, and personas — We’re people.

As a strategist and researcher, my main goal is to elevate the voices, stories, and lived experiences of real people. 

This means:

  • Paying attention to marginalized people and communities

  • Valuing qualitative research for deep, personal insights and perspectives

  • Treating people with respect and dignity throughout every step of research and ideation

  • Checking against biases, stereotypes, and dismissals

  • Drilling down on “externalities” that impact audiences, their behaviors, decision-making, and wellbeing 

  • Becoming and being the fans’ biggest fan

Values